Let's just go home
[ McCann / Mastercard / ANSR ] 2019
Mastercard Vibes hero image

Mastercard Vibes

For Mastercard Romania // Priceless accessibility

This is the story of how Mastercard decided to turn Electric Castle into the first music festival in Romania to be fully deaf accessible: with a special section at the main stage, sign language interpreters at all the festival hotspots, we built a special area where people could experience the music using all their senses and as a truly priceless experience, got world famous musical interpreter Amber Galloway Gallego to sign the music for the main stage artists.

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